Newest location of Oklahoma’s oldest jeweler receives recognition

Thursday, September 9, 2021

by Perrin Clore Duncan


On September 15, 2020, Chamber Member BC Clark opened their newest location in Classen Curve. If you’ve visited, you will not be surprised to hear that this incredible space was awarded first place in INSTORE’s America’s Coolest Stores Contest. Evaluated based on back story, interior, exterior, marketing, online presence, and individuality, it’s a worthy win for a store that’s been serving Oklahomans since 1892—years before we were a state!

The BC Clark in Classen Curve is the largest jewelry store in Oklahoma. With 17-foot ceilings, a 16-foot chandelier, and 8,500 square feet of showroom space, the building is nothing short of impressive. There is a concealed hole in the showroom aisle for a putting green, a wine bar in the upstairs lifestyle lounge, and a generous selection of unique jewelry.

“We were at Penn Square for over 30 years, which was great,” said Coleman Clark, BC Clark President. “When it came time to renew our lease, we started looking at our options. Location is important to us, and Classen Curve fit our store and clientele. It was a perfect match, and it’s proven to be a good decision in the past year.” Coleman runs the business alongside his brother and father. The three men make a great team and represent the third and fourth generation of family tradition in carrying on the store’s legacy.

Though the Classen Curve building was already built when BC Clark took over the storefront, they used Chamber Member HSEarchitects to add stunning and effective elements to the space.

“The new location has a very luxurious and impressive feel, but it’s also warm and inviting,” said Clark “It can be intimidating when you walk into a building like that with all of the hard surfaces and high ceilings. We added windows and wood elements to make it feel more welcoming, but the most important factor in making our stores warm is our staff.”  

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